6 Lessons Learned:
How To Create Your Brand Identity
For the establishment of any business, creating a brand identity is a very vital part. The purpose of a brand identity is to enable ease of recognition of your services, inspire trust, and creates loyalty. There are several segments contained in complete brand identity; however, not all will be insured in every circumstance. Analyze these components of a full brand identity to decide the one that will play a vital role in your business.
Every business must have a name, a unique one that includes the independent consultants. If you decide to use your own name, then your last name should be followed by a brief overview of the services you offer. You could also get a fictitious name where you should choose a name associated with the goods and services you offer.
Your business should be represented by a logo. A standard logo your business name and an image that is related to the business you carry out. Logo can simply be the business name appearing in different interfaces, underlined or in a box. When selecting a logo, make sure you choose something that is simple and appealing when it is changed into black and white. Having a complex logo ends up losing its visual essence.
Several businesses decide to link their business to either a set of colors or a particular color. This approach enables the printing of the business logo on branded products matching your company’s colors that allows for better recognition of your brand. For instance, a company using blue as their related color can decide to print pens, t-shirts using the blue color to match. They can also print their marketing and brochures using blue.
A tagline is a phrase that is next to your business name and printed on your materials to help in the description of your business or provoke a reaction that you want to be associated with as a business. A tagline is beneficial to a business because it differentiates it from its competitors through pointing out of your business benefits and features. Taglines should be memorable, short, and straightforward.
A sound business card is the desire of everybody in your business. Printing high end or cheap business cards could be the difference between winning or losing that sought after a business deal. Let your logo designer to design a business card that is not too innovative. Keep it less as it means more in business, and keep it strictly with necessary contact details of reaching the owner of the card. Do not add many phone numbers or email addresses.
A website is the last thing to include in your branding. Every business should have one that must be registered from the start. Do not build your own website unless you are a professional in web development. You will be wasting your time, and the result will be a website that is difficult to navigate and not help you in the long run. With the above, you will have set up your brand identity for your business.